Closed as of Nov 25 12

159 2nd Avenue
New York, NY 10003


3.7 / 5 votes

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Vegan ice cream shop in the East Village

Coffee/Tea/Juice, Other

This new vegan ice cream shop offers 16 varieties of soy ice cream and also has gluten-free options. Many of the flavors are unusual and artisan and you can pick from a number of toppings. Also sells vegan baked goods, raw chocolates, fair trade coffee and tea.

Note that despite the 2nd Avenue address, their storefront is actually on 10th St, across from St. Mark's Church.

Added by conde.kedar on Dec 19 08 (last updated Nov 28 12)

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I had a cup of chocolate and coconut vanilla bean ($5.70). The chocolate felt flat in my opinion, but the coconut vanilla bean was rich and creamy and the interplay between the coconut and vanilla produced great results.

All the ice cream here is made of soy, which is fine, but I found it to be a mundane and pedestrian choice compared to nearby Lula's Sweet Apothecary, which makes everything out of nuts, like cashews. The nut-based ice creams are far richer and creamier, in general.

In general, Stogo seems to take the corporate, post-modern approach compared to Lula's. Stogo looks like a glistening cafe from "2001: A Space Odyssey," which is a tired theme in New York, and I found the service to be unhelpful and unfriendly.

I was also deeply disappointed by their lack of compostable utensils, and their decision to use all-plastic stuff which just ends up in the trash. In comparison, Lula's uses only eco-friendly materials and also serves you stuff in actual glass, with metal spoons, just like in the old days.

The prices here are also super-expensive. $5.70 for a scoop of ice cream, really? Many of the flavors here are good, but that's just too expensive. They also wouldn't let me use credit card, as they have a $10 minimum charge (which is illegal, by the way). I found this ridiculous as Stogo has a lot of money and fame behind it (one of the owners is Kyra Sedgwick's brother) and looks to try to compete with the big corporate players; you'd think they wouldn't be so chinzy as to be cash-only for under $10.

I appreciate that Stogo is vegan, so come here to try some samples; but if you're looking for a friendlier environment with an innovative product, go to Lula's Sweet Apothecary instead.

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I agree with all of Dave's points below. The ice cream is fabulous but it's really overpriced and it's disappointing that they only have plastic dishes (no real dishes and no cones). Apparently they're having difficulty making a vegan waffle cone. Vegan waffle cones exist but maybe they just aren't as high of quality as what Stogo wants, as they are definitely higher end.

I sampled like 7 kinds of ice cream and then got a pint of ice cream with 4 flavors. Everything I tried was delicious but I especially liked the strawberry sorbet, which was like fresh strawberries, blended to an icy perfection. The pomegranate chip had a great flavor, as did the Mexican chocolate, which was very nicely spiced.

I was told that the 3 flavors can fit into the "regular" portion (about $6.50), but she told me she could probably get 4 flavors into the pint. I figured it would be only $1 or $2 more, but it ended up being $9.70. Whoa!!!! $10 for a pint of ice cream is absolutely outrageous, regardless of how good it is.

I'm sure I'll be back here because the ice cream is SO good, but I won't go much since it's so pricey.

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East Village


Wheelchair Accessible


  • MasterCard Visa


  • American


  • (Mostly) Organic


main image for Stogo


11am - 11pm
11am - midnight
11am - 11pm

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