*A lot of variety for vegetarian and vegan grocery shopping
*Many organic options
*Occasional vegan/vegetarian cooking classes
*Almost too large (I liked Wild Oats much better)
*Prices can be pretty steep
*The words "vegan-friendly" has "friendly" in it, and Whole Foods is lacking that
I went in to watch a cooking demonstration in the culinary center at whole foods, and was offered a sample and said "No thank you, I'm vegan." The chef was nice enough to make a vegan version, but used the time as an excuse to lecture me on the evils of veganism. I got to hear things like "humans are designed to eat meat" "vegans are unhealthy and ignorant about nutrition" and yes, the best of all "vegetables scream when they die, too." (/sigh)
The employees at Wild Oats (which was bought out by Whole Foods) were always very friendly, and I see them around at Whole Foods...however, some of the newer staff is much less accomodating.
Plus, there are offensive smells that fill the store from several large non-vegetarian counters. (/shudder)
Not a bad place to shop for certain items, but Whole Foods seems to want money from the vegetarian community without truly being veg "friendly."