Hien Deli is smart enough to copy the business model/atmosphere of Jasmine Deli, as it tries to cater to non-Vietnamese and vegetarians. It has clearly labeled vegetarian options and veg. banh mi. Many of the other small Vietnamese cafes on Nicollet don't make any effort to be veg-friendly or to attract frightened, uninitiated Minnesotans.
However, the food at Hien Deli falls short. Their banh mi was more coarse and bland than Jasmine's; Hien's bread was dry and not crispy and warm, they don't have a more flavorful "curry mock duck" option like Jasmine, and the rice dish I had was passable, at best. It lacked the delicacy and freshness you find at Jasmine.
While I appreciate that Hien makes an effort to attract vegetarians, its food quality is not up to par with its inspiration, and the still reigning-king of Nicollet, Jasmine Deli.