i don't think i've ever heard anyone mention how great chipotle is without commenting about the quantity of food you get -- like, "the burritos are as big as your head!". i think even some of chipotle's earlier ads touted this as a main selling point. but the funny thing is, the issue of whether or not an item of food is as big as my head is very rarely a factor in my decision about where to eat..
..so focusing on the food itself, i can't say i've ever found it to be that bad, really. the ingredients seem fresh enough, and of a decent quality.. but there is still an inescapable mass-produced dullness to it all -- in addition to the assembly line construction of the burrito, everything inside seems bland.. call it filler food.
so, taking additionally into account the usual long lines, i almost never end up eating there. the fact that mcdonald's corporation has a large stake in chipotle, and that they multiply starbucks-style across the urban landscape, certainly doesn't earn it any extra smiley face stickers, either. chipotle restaurants just sort of take up space that could otherwise be filled with something much more interesting -- you know, sort of like one of their burritos in your stomach..